Belgian-Dutch experiential communication agency The Oval Office – recently awarded Best World Event Agency at the BEA World Festival – is thrilled to announce the appointment of Kristof Snels to the role of Creative Director. Kristof is also part of the agency’s management alongside CEO Wouter Boits and managing partners Isabelle De Schryver and Olivier Trop (Belgium) and Bart Van Wanrooij (The Netherlands).

Kristof brings more than 20 years of experience in building brands and developing creative campaigns. He gained experience at various award-winning agencies such as Duval Guillaume (part of Publicis) and Grey Brussels as a copywriter, concept creator and creative director. In recent years he led the creative and strategic department at Antwerp based boutique agency LDV United (part of WPP) where he was responsible for creative campaigns for brands such as Opel, City of Antwerp, Special Olympics, Mooimakers, Kind & Gezin, De Lijn, CM, UHasselt, Devos & Lemmens.

After he left LDV United, Kristof worked as an independent creative and strategic consultant and, among others, worked on behalf of Publicis Groupe Brussels as creative director for Orange and Mercedes. With his work, he won several Creative Belgium Awards, Cannes Lions, Eurobest awards, Clios as well as 5 Gold EFFIE awards.

Making People Experience Brands

Since the start in 2012, The Oval Office has grown to become a leading agency in Belgium and The Netherlands developing both internal and external live + communication campaigns for brands such as BMW, Google, Nintendo, Randstad, the Flemish government, Actiris, City of Ghent, Adobe, Brussels Mobility, SD Worx and Unicef. The agency was named Best World Event Agency at the BEA World Festival at the end of 2019.

Wouter Boits, CEO of The Oval Office: “With the arrival of Kristof we are concretising our ambition in the field of creativity. More than ever, we want people to experience brands through campaigns that combine the power of live experiences and creative communication. We are convinced that together with Kristof we can raise the bar even further and challenge and coach our teams to create strong creative work.”


Kristof Snels, Creative Director: “My choice for The Oval Office is perhaps a little surprising, but I strongly believe in the power of experiences. Experiences are becoming increasingly important for consumers and are also receiving more and more attention from companies and organizations. Both internally and externally. And I believe that’s entirely justified. Nowadays, people are looking for experiences. Experience or feel real things. These are memorable moments that stay and have an impact. I believe that experience will increasingly become the core of a communication plan instead of a separate process. I look forward to working with the teams in Belgium and the Netherlands to increase the impact of the campaigns with an extra creative boost.”

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