The Centre’s logo has officially evolved from the historic five sails design, symbolic of the original Merivale Street Building to one overarching sail, acknowledging the emergence of the Centre’s boutique events hub, BCEC on Grey Street.
Developed over a period of many months with Brisbane creative agency Rumble, the campaign reflects the Centre’s dynamic personality, impeccable hospitality and creativity and innovation in the delivery of events. It acknowledges the Centre’s long term staff and their invaluable contribution to its success; and the importance of offering clients and customers an opportunity to connect at a deeper level.
“What is so impressive about BCEC, is that the spaces and the amazingly creative and collaborative team enables clients to conjure magic for event organisers, participants, artists and audiences,” says Nancy Hartley, Founder and Creative Partner at Rumble.
“BCEC is iconic in our city of Brisbane, highly awarded and renowned around the world, it is an amazing venue in a fantastic city with a world-class offering.”
The campaign will be rolled out across multiple platforms following its launch at the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne in February.