As events pivot online, sponsors need to be convinced and reassured about the added value of supporting new event formats. Once sponsors can be satisfied that there is added value then our clients will be in a position to have funds to deliver best-in-class meetings and continue to flourish in the future.

INCON is a partnership of Conference and Association Management Companies with offices in 170 destinations world-wide. Now more than ever, we are striving to be innovative and meet our client’s needs. In this article, we offer perspectives from our different partner companies on how to attract and retain sponsors during COVID-19.

INCON’s partner, AIM Group International recently conducted research on sponsorship of virtual events. The study confirms that 80% of corporate sponsors are interested in investing in virtual events but they want to see more interaction during meetings.

Planetimex recently brought us an insightful webinar from Ville Vanhala, co-founder of the event networking platform Brella. He explained that virtual events are a great opportunity for sponsors to meet with existing and potential customers. It is all about embracing the technology to create the connections using intent-based matchmaking


The article is part of the COVID-19 series which provides some useful tips about moving events online. It is a stressful time to be working on events, we hope the articles can make things easier. We invite people to get in touch if you have an article or resource that you would like featured in the additional resources section. Anyone looking for support to organise an online, virtual or face-to-face meeting can check out our 10 partners on the INCON website.