Key industry players from six main sectors

Penang Convention & Exhibition Bureau (PCEB) announced the formation of the Business Events Penang Task Force as part of the state’s rejuvenation plan for tourism and business events. The announcement was made during PCEB’s inaugural webinar on the Next Normal for Business Events Penang: How Business Events Penang will charter post-MCO world that was aired on 14 May.

The BE Penang Task Force comprises of key industry players from six main sectors, namely the hotels, convention centres & venues, unique venues, professional conference & exhibition organisers, DMC & transportation, as well as event organisers & suppliers.

Ashwin Gunasekeran


“The Business Events Penang Task Force is responsible to outline the measures taken in order to ensure the safety of the clients for Penang. This is because the importance of to what extend is this SOP being and will be implemented, that will drive towards the confidence of the destination itself,” said Ashwin Gunasekeran, Chief Executive Officer of PCEB who is currently chairing the task force.


The objective of the task force is to combine efforts in order to produce a sensible, pragmatic and comprehensive Business Events SOP post-CMCO. The SOP will then be disseminated, shared and applied towards the business events industry in Penang.