Launched on May 15th, the project entails having each of the ECB’s 36 members submit a creative photo or video under the tagline #EstoniaIsOpen. The material will be published on the ECB’s Instagram, LinkedIn and Facebook channels over the coming weeks, with members introduced gradually as those hotels that closed during the COVID-19 crisis come back online. The campaign will showcase new ideas and innovative solutions for maintaining safe hosting practices, as well as encourage bookings for later periods when more travel possibilities return.
The new effort coincides with the easing of travel and meeting restrictions in the country and region, where early measures resulted in a relatively low spread of COVID-19. On May 15th, Estonia, Latvia and Lithuania became the first EU countries to reopen their borders to one another, allowing free movement within the so-called ‘Baltic bubble.’
Other changes will soon follow in Estonia, paving the way to a gradual return of meeting options. From July 1st, for example, indoor events of up to 500 participants will be allowed as long as the rooms are used at only 50% of their standard capacity.