Melbourne Convention and Exhibition Centre (MCEC) is turning its focus to the future to ensure the business is set up for ongoing success post-coronavirus (COVID-19).
MCEC is a major contributor to Victoria’s economy, with more than $1 billion in economic impact last year alone, and is now starting work to transform the business as a driver in the State’s economic recovery beyond COVID-19. This includes exploring new business models, products and revenue streams across local, national and international markets.
To lead these efforts, MCEC Chief Executive Peter King has announced the appointment of Helen Fairclough to the role of Director of Business Relaunch.
Formerly acting Chief Operations Officer and prior to that Director of People, Culture and Improvement at MCEC, Helen Fairclough has been with the organisation for close to six years and is a board member of the Victorian Chamber of Commerce and Industry. Director of Business Relaunch, Helen Fairclough said she was excited to take on the interim role and build on her experience and learnings from previous roles within the business.
“My remit is to ensure we take advantage of this rare opportunity to ‘pause and reflect’, so we can position MCEC at the forefront of the industry when we make it to the other side of the pandemic. This will including exploring new revenue streams, new business models and new initiatives to positively disrupt the sector,” Ms Fairclough said. “This is an exciting time to navigate through the change ahead. Even when MCEC is able to reopen its doors, we must accept that the world has and will continue to change. For this reason, MCEC must change too.”
While the Business Relaunch is in early stages of exploration, in the coming months MCEC will be inviting customers and partners across the industry to collaborate.