Dubai Business Events will now actively cooperate with UNICEO® by becoming a global partner and supporting the activities of the non-profit association based in Geneva.
This agreement allows Dubai to continue its positioning the destination during the Covid-19 crisis in the segment of corporate meetings and events, a strategic priority for the destination. By partnering with UNICEO®, Dubai will have direct access to key decision-makers for events at medium and large international companies, all potential customers for the destination especially when recovery arises.
Laurent Fuchs who leads UNICEO® globally believes that “over the past years Dubai has conducted an ambitious strategy to attract visitors and reached the top 10 most visited cities and is a leading destination for corporate events. This agreement, reached in a challenging moment, sends our Members and the whole Meeting & Events segment a very strong message of unconditional support. We are convinced that Members will remember this support when it will be time to plan live events again.”