The Barcelona Convention Bureau is the first confirmed Regional Destination Partner to support and engage with the Geneva International Association Forum (GIAF), set to take place on 17-18 September 2020.
Whilst the Geneva Convention Bureau is the premier partner and the overall host of GIAF, the regional destination partnership model is based on regional exclusivity. It allows GIAF to work with partners who are interested in such exclusivity, representing their continents, their region and their communities. These partnerships are all about adding value to the event itself and more importantly to the experience of the delegates and attendees.
“The partnership is realised under the umbrella of common entrepreneurial spirit and creative mindset. This is now more needed than ever before. There is great alignment with the goals and objectives that we have established for GIAF. In times of Covid-19 and in the aftermath, we need to find new effective ways of how we as associations and partners deal and collaborate with each other. How we create and activate future collaborations and partnerships is up to all of us and we have to be clever about it. And we are defining the meaning of that and what it can mean to our partners not only at GIAF, but starting now.”
“We are very thankful to the Barcelona Convention Bureau and its team for the commitment to continue to engage in knowledge sharing, education and innovative processes, even in this challenging times when everyone is trying to figure out what the next appropriate steps towards business collaboration should be. We all are forced – good or bad – to rethink and we share similar ideas towards association,- but also destination innovation,” says Kai Troll, President of ASSOCIATIONWORLD and one of the Spokespersons of the Geneva International Association Forum. “We are currently evaluating such partnerships with destinations representing Asia, Oceania, the Middle East, Africa and the Americas.”