“Simplicity is the new gold” is the claim of the upcoming festival in this complex year. The global awards will be celebrated within an entirely digital edition of the festival.
Entries will close on 30th October. A special Early Bird offer to join the Awards is available until 15th September
The 15th edition of the Best Event Awards is open for entries. The initiative, aiming at promoting excellence in events and live communication, will be at the heart of Bea World Experience Festival, the essential meeting place and networking event for the international Live Communication industry.
In this extraordinary year, ADC Group – the event’s organiser – wants to send a strong and positive message to a marketplace that has been severely tested by the current health crisis. One of resilience, restart, reassurance, making a pledge to return to the live formula in 2021.
Never more than now has it been necessary to promptly interpret the evolution in progress and communicate the actions undertaken to provide creative solutions: that’s why, dealing with the ongoing emergency, the upcoming edition of Bea World Experience Festival will be celebrated online in December 2020 and will include new categories dedicated to hybrid and digital events.
“What we have learned in this complicated period is that the world needs simplicity, because in simplicity we can find solutions to current problems: coexistence between people and individuals, respect for the natural environment and sustainability, for social differences. Through the key of simplicity, people can find unity, and pleasure in being together” – affirms Salvatore Sagone, President of ADC Group and founder of the Bea World Experience Festival.
This is how the concept for the 15th edition of the Bea World Experience Festival was born, summarised by the claim “Simplicity is the new gold” created by the Italian agency Piano B, who will support ADC Group in organising the event from a creative and production point of view.
“We all had to do a great deal of simplification on a personal and professional level, by resetting parameters and priorities, trying to achieve more by using less” says Guido Morozzi, creative director of Piano B. Hence the “Simplicity is the new gold” claim, where gold recalls the physical value of what we do. That is, the gold that we extract must be inspired by simplicity. The concept perfectly identifies something that generates value, just like our industry. A claim that graphically corresponds to – = + “.
The event is conceived as a real digital business platform and a meeting point between supply and demand, aimed at celebrating the creativity and innovations that are redesigning the events and live communication industry.
The 2020 edition will be characterised by a high level of interaction and networking, thanks to the use of technology and digital intelligence that has been successfully tested during the lockdown months.
As in previous years, nominees competing for the renowned Golden Elephant awards will have the opportunity to showcase their projects (through a digital platform) in front of a prestigious jury comprising top corporate event professionals.
Traditional Live Events Categories have been merged for the Best Event Awards 2020, and the related Digital Categories have been added to them, in order to adapt to the evolving world of live communication.
So far the Best Event Awards have helped participating companies from 40 countries in finding inspiration and new ideas for their events, and the prize is now acknowledged as the main and most challenging international industry recognition.
