The Centre has turned its focus to the delivery of safe and hygienic events and is seeing positive client feedback on the Venue’s SOP implementation. Rigorous social distancing measures, comprehensive health and safety guidelines on-site and stringent adherence to visitor access and registration is building client confidence and reassurance.
These investments have started to slowly pay off and generate a return of events to the Centre since opening on 1 July with five completed corporate events hosting between 30 to 500 attendees. 20 confirmed bookings have been secured from the corporate, association and exhibition sectors for the period July to December 2020 with continual enquiries being received that are materialising. For 2021, the Centre has a positive outlook for exhibitions and conventions segments with 40% of its business target secured.
The Centre has taken the lead to collaborate with industry partners and clients to demonstrate its readiness to execute events based on the Government published industry SOPs and we will be displaying and showcasing different types of event set-ups for viewing by Government and industry players.
In addition to the industry and venue SOPs, the Centre’s is also going the extra mile and implementing VenueShield, a new environmental hygiene protocol developed by its parent group ASM Global. VenueShield has been created in partnership with medical professionals, industry experts and public health officials and is being rolled out across ASM Global’s 325 venues and facilities worldwide.
Pryor concluded, “It is the combined efforts of the collaboration of our industry supply chain, our industry associations and the interface and engagement with Government that has generated a positive movement forward on the resumption of business events. Our industry is a vital social and economic driver and delivers thousands of jobs, economic impact and grows Malaysia’s profile and market share globally. We are confident that our venue, combined with our event execution expertise will contribute highly to the return of major national, regional and international events in time, and are thrilled to be welcoming clients and attendees back to a safe and secure environment at the Centre.”