graz_austria

SECOND CITY FIRST

COMPARISON WITH THE REGION

Graz is a mature tourist destination, which is despite the crisis recording a steady growth of tourist arrivals and overnight stays in all tourism segments. Cultural diversity, rich history and the connecting Mura River have formed a high experiential diversity, which is reflected in the many opportunities for congress and incentive organizers and planners. In terms of infrastructure and transport, Graz is still the leading regional convention destination and can be also in this term described as modern, dynamic and internationally competitive. With more than 154 congress event and some 46.000 participants, it achieves excellent results and is stable on the charts ranking international events. A very big focus in Graz is on environmental responsibility and tidiness of the surrounding areas and infrastructure.

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MTLG INDEX / 2020 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 2,000
  • The number of 4* and 5* category hotels: 25
  • Banquet hall maximum capacity: 2,800
  • The largest hall in the city (in m2): 6,500 m2
  • Destination population: 284,000
  • Maximum hall capacity in theatre style: 5,560
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Photo credit: Markus Spenger

DESTINATION INDICATORS 2020

ICCA Index – worldwide ranking – numbers of meetings3,02
ACI Airport Connectivity Index3,17
Numbeo Quality of Life Index3,38
Numbeo Safety Index4,10
Index Banquet/Theatre198,57
Index Hotel Rooms/Theatre278,00

MTLG CATEGORY

L MEETING DESTINATION

Destinations that can host up to 2000 attendees.

OVERALL PERFORMANCE

GRAZ INDIVIDUAL GRADES 2020 
Natural and cultural factors:4.77
General and transport infrastructure:4.73
Tourist infrastructure:4.82
Meeting infrastructure:4.87
Subjective grade:4.73
Marketing Buzz:4.69
ICCA index:3.02
Numbeo quality of life Index:3.38
Numbeo Safety Index:4.10
ACI Airport Connectivity Index3.17
DESTINATION MARK:4.23
SOURCEKONGRES MAGAZINE
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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.