Amid 2020’s pandemic restrictions, 102 Grand in the Sand switched from a physical treasure hunt to a virtual one, with lucky listeners winning prizes worth $102,000 dollars. To ensure maximum engagement for Q102’s announcement of the competition, local drone show innovator Verge Aero delivered the attention-grabbing aerial imagery. Although the show was flown in central Philadelphia, it was not preannounced to limit social gathering.
Flying high above the Philadelphia Museum of Art – the steps of which are known to movie lovers everywhere from Sylvester Stallone’s 1976 film Rocky – the 11-minute drone show was perfectly synchronized with the music soundtrack and live announcements broadcast on Q102.
Verge Aero’s fleet of 130 drones created a colourful, choreographed performance, featuring the logos of iHeartMedia, Q102 and the competition sponsors, plus support for the Philadelphia Flyers ice hockey team, the Flyers’ crazy-eyed mascot Gritty, and of course, Rocky himself, gloves raised in celebration, accompanied by Eye of the Tiger on Q102.
This was the latest in a string of projects in which Verge Aero’s drone technology, custom-developed for the requirements of entertainment production, has proved a perfect tool for reinforcing branding and sponsorship around live events.