“Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond.”

Before you come to Conventa Crossover, a hybrid conference for everyone, who wants to learn, socialize and exchange ideas in an informal, relaxed environment, the organisers wanted you to meet the speakers (or storytellers as they like to call them). Don’t worry if you can’t make it to Ljubljana on 27 August 2020, you can join the conference virtually.

Matthias Schultze

Managing Director of the German Convention Bureau

Q: How are we going to organize events in the future?

Future events require a twofold focus on personal meetings and digital interconnection. This can be implemented, for example, through hybrid formats that link face-to-face attendance with online participation. Only in combination with the ‘human touch’ and a dedicated focus on attendee demands can technological innovations like virtual venues or AR/VR tools unfold that special effect which makes an event a lasting success.

Q: What is your love story with the world of events?

Meetings, congresses and events are platforms for the exchange of experiences and ideas. Business events drive innovation, inspire people and provide valuable impulses for political, economic and social development. It is a great pleasure to work in such an environment.

Q: What do you love about your job the most?

The world of business events is very interdisciplinary and unites many perspectives. I appreciate being able to regularly exchange ideas with people from very different fields and thus always get new impulses and fresh ideas.

Q: In your opinion, what is live marketing’s best advantage vs online?

Live and online marketing each have their own strengths – which is why I do not see them as antagonists, but as complementary. With the format of hybrid events, it is possible to combine the best of both worlds.

Q: What are you bringing to Conventa Crossover and why should an attendee not miss your session?

With my participation in Conventa Crossover, I want to give a positive outlook for the future. This includes thinking in different scenarios to provide orientation for the post-corona restart in the upcoming months and years. But it is also important for me to look at the opportunities that are currently opening for the future development of business events. It’s absolutely okay if someone doesn’t attend my session – as long as he or she watches the recording afterwards?.

Q: What do you expect from the event?

I expect the event to provide inspiration on the one hand, but also to send signals to the meetings industry as to what new paths, concepts and business models can look like in the “new now”.


About Conventa Crossover

The 5th Conventa Crossover, the festival of events and live marketing is moving forward in hybrid form for the first time. Despite the new hybrid form, Conventa Crossover will remain the central THINK-TANK for the meetings industry of New Europe. The live portion of the conference will be taking place from 27 to 28 August 2020 in Club CD, Cankarjev Dom Ljubljana, while the online portion of the event will be streamed on 27 August 2020 through a new online platform. All information about pricing can be found here.

Every August, Conventa Crossover transforms Ljubljana into the centre stage for leading experts in live marketing and event organisation. A place to explore, meet and create new ideas. Conventa Crossover is one of the few places where the event industry comes together to find out where the industry is heading through inspiring speakers, networking and fun. Conventa Crossover is a conference intended for event managers, creative heads, marketing experts, experts in event organisation, providers of meetings services, experts from companies, agencies, associations, tourist destinations, hotels, special venues, and everyone else from the region of New Europe who are closely related to event organisation and live marketing.

The venue; Cankarjev Dom Cultural Centre and the organisers of Conventa Crossover; Toleranca Marketing have both received the Safe & Healthy Events certification from the Slovenian Convention Bureau, ensuring health and safety will be on a high level.

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