“Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond.”

Before you come to Conventa Crossover, a hybrid conference for everyone, who wants to learn, socialize and exchange ideas in an informal, relaxed environment, the organisers wanted you to meet the speakers (or storytellers as they like to call them). Don’t worry if you can’t make it to Ljubljana on 27 August 2020, you can join the conference virtually.

Žiga Novak

Founder of the Walnut Grove Group

Q: How are we going to organize events in the future?

We need to fight for live events with everything we’ve got! It’s a basic human need (and right), a fundamental element of democracy and much more. On the other hand, we will need to become better prepared for hosting virtual events that will help us overcome any challenges that unpredictable future holds for us.

Q: What is your love story with the world of events?

It was love at first sight at the university and we married soon after graduating. Initially, I have loved events primarily for providing me with the shortest way to entrepreneurship and freedom. Along the way, they have become much more: an amazing opportunity to create, learn and grow as a person and business owner. 15 years later, it’s still a love marriage?.

Q: In your opinion, what is live marketing’s best advantage vs online?

The advantages are so many that it would be wrong to name just one. Live events are about the freedom of movement and the energy of people in the room or any physical space. About the vibrating sounds, planned and unplanned. About the opportunity to touch people, if only by mistake or to shake hands ?. And smells especially smells.

Q: What are you bringing to Conventa Crossover and why should an attendee not miss your session?

Come and see how the most unlikely team of people is learning to embrace the potential of virtual events?.

Q: What do you expect from the event?

I look forward to see what the hive mind of the event professionals will bring about in such an extraordinary moment in time.


About Conventa Crossover

The 5th Conventa Crossover, the festival of events and live marketing is moving forward in hybrid form for the first time. Despite the new hybrid form, Conventa Crossover will remain the central THINK-TANK for the meetings industry of New Europe. The live portion of the conference will be taking place from 27 to 28 August 2020 in Club CD, Cankarjev Dom Ljubljana, while the online portion of the event will be streamed on 27 August 2020 through a new online platform. All information about pricing can be found here.

Every August, Conventa Crossover transforms Ljubljana into the centre stage for leading experts in live marketing and event organisation. A place to explore, meet and create new ideas. Conventa Crossover is one of the few places where the event industry comes together to find out where the industry is heading through inspiring speakers, networking and fun. Conventa Crossover is a conference intended for event managers, creative heads, marketing experts, experts in event organisation, providers of meetings services, experts from companies, agencies, associations, tourist destinations, hotels, special venues, and everyone else from the region of New Europe who are closely related to event organisation and live marketing.

The venue; Cankarjev Dom Cultural Centre and the organisers of Conventa Crossover; Toleranca Marketing have both received the Safe & Healthy Events certification from the Slovenian Convention Bureau, ensuring health and safety will be on a high level.