Azerbaijan Tourism Board (ATB), the national promotion body designed to support the growth of Azerbaijan’s tourism and business events industries, will host its biggest virtual travel trade event “Travel Business Azerbaijan Online” (TBA Online) on October 14, 2020. The online event will bring together local and international professionals in the mentioned fields with high hopes to forge partnerships and profitable business deals.
Organized by the Azerbaijan Tourism Board and supported by the State Tourism Agency, the event aims to bring together more than 300 buyers from China and South-East Asia, Russia and CIS countries, India and South Asia, Europe, and GCC countries to establish direct communication while also serving as a platform to showcase Azerbaijan’s potential in tourism and business events industries. Buyers and exhibitors both will have an opportunity to appoint meetings with each other as well as to sort exhibitors based on their target markets and products thanks to AI-powered matchmaking tools that will suggest leads to participants.
Due to the current situation with the COVID-19 pandemic, when the tourism, hospitality and business events sectors have been hit the most given border closures, travel restrictions and the need to stay home and self-isolate, ATB has prepared a 4-phased recovery plan to ensure a smooth transition into the post-pandemic era. As part of the actions taken within the first phase of recovery, ATB is exploring new paths to overcome these obstacles, find innovative solutions by focusing on virtual communication and online tools to promote the destination.
In addition to B2B meetings, TBA Online will host webinars hosted by regional managers, DMO representatives and exhibitors.