Prolight + Sound Guangzhou 2020
Messe Frankfurt has been organising its first trade fairs after the lockdown in China again since mid-July, including Prolight + Sound, which was held for the 18th time in Guangzhou from 21 to 24 August 2020. In compliance with strict hygiene and safety regulations, 677 exhibitors and around 41,500 visitors took part in the trade fair.
Prolight + Sound Guangzhou is the largest sourcing platform in China for the professional lighting and audio industry and took place over the course of four days under this year’s motto “Beyond Lighting and Sound”. In addition to product innovations and networking opportunities, the trade fair offered an extensive supporting program, including content on the topic of hygiene and safety measures in the event industry in the light of Covid-19. A broad range of digital offerings supplemented the physical trade fair, including video transmission of training courses, seminars and product innovations. The digital offer of the trade fair attracted the attention of around 165,000 viewers.
“Guangzhou is one of the most important financial and trading centres in Asia and has been part of the network of Frankfurt’s partner cities for more than 30 years,” says Peter Feldmann, Lord Mayor of the City of Frankfurt and Chairman of the Supervisory Board of Messe Frankfurt. “The two cities are united by a long trade fair tradition and a spirit of partnership that is supported by events such as Prolight + Sound. The trade fair was born in Frankfurt am Main and was successfully established in Guangzhou alongside other locations”.
Prolight + Sound is part of Messe Frankfurt’s international portfolio and is aimed at the “Entertainment, Media & Creative Industries” sectors. Further event locations of Prolight + Sound include Frankfurt, Dubai, Moscow and Shanghai. The event in Guangzhou is organised by Messe Frankfurt (HK) Ltd, a subsidiary of Messe Frankfurt, and Guangdong International Science and Technology Exhibition Company (STE).
