International Convention Centre Sydney (ICC Sydney) has today unveiled a new look and name for its world-class theatre, as it transitions from First State Super Theatre to Aware Super Theatre.
Effective from today, the new name and branding follow the rebranding of the Theatre’s naming rights partner, First State Super, to Aware Super. The change signals a commitment by the Fund to positive action and impact, to help to build a better Australia.
Aware Super (formerly First State Super) secured the naming rights to the 8,000-seat venue in July 2019. An existing equity partner, the agreement increased First State Super’s investment in ICC Sydney as a result of the strong performance of the venue’s operations, brand and reputation.
ICC Sydney CEO, Geoff Donaghy, welcomed the change:
“We are delighted to unveil a new look for ICC Sydney’s world-class theatre, as it becomes officially becomes Aware Super Theatre. This change signals the strengthening and continuation of an already successful partnership between ICC Sydney and Aware Super”. Mr Donaghy continued, “As we all look forward to the return of more live events and entertainment in Australia, this collaborative partnership is committed to ensuring all patrons enjoy exceptional experiences at the newly named Aware Super Theatre”.
ICC Sydney will continue to manage the renamed Theatre through a partnership that enhances the team’s international reputation for excellence and underpins Sydney’s status as a vibrant, creative and innovative global city.
Located in the heart of Darling Harbour, the Aware Super Theatre has hosted top global talent and live entertainment events, including Keith Urban, Jerry Seinfeld, Ariana Grande, Kylie Minogue, Hillary Clinton, Cher and Elton John.
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