“How Smart Tourism Can Support the Recovery from the COVID-19 Pandemic”
On Tuesday 22 September, at 15:00 CET, the 2020 European Capitals of Smart Tourism, Gothenburg and Málaga will hold a live webinar on “How Smart Tourism Can Support the Recovery from the COVID-19 Pandemic” together with Travel Massive, – the community for travel industry founders, leaders and creators.
Representatives of Gothenburg and Malaga, 2020 European Capitals of Smart Tourism, will explain how smart and innovative measures support the re-opening and recovery of tourism in their cities. They will showcase specific examples of successful smart tourism practices and ideas, as well as actionable tips & takeaways that can be applied by other tourism destinations.
Gothenburg and Malaga, the 2020 European Capitals of Smart Tourism
Launched in 2018, the European Capital of Smart Tourism is an EU initiative that recognises outstanding achievements in smart tourism by European cities. Gothenburg and Málaga hold the European Capital of Smart Tourism 2020 title, following the 2019 winners, Lyon and Helsinki.
The Swedish city of Gothenburg has been working together with a wide variety of stakeholders and sectors to implement a truly integrated approach to smart tourism. Gothenburg continuously improves experiences for visitors through digital trends and offerings, such as future-orientated solutions for traffic and transport, open data, as well as sustainability measures.
Within just a few years, the Spanish city of Málaga has transformed from a traditional sun-and-sea tourism hotspot into a modern and innovative tourism destination. The city is a leader in involving the local community through boosting local businesses and continues to improve the experiences of visitors through a strong focus on technology.