GainingEdge has announced the appointment of Stephen Pearce as a partner responsible for Tourism and Leisure Development Consulting. Stephen had a distinguished 19-year career with Tourism Vancouver where he was the Vice President, Marketing and led the agency’s international strategy.
Pearce said he felt some of the major accomplishments of his team in Vancouver included strong branding, destination development, expanding air service through the creation of an air route development consortium, and a long-term strategic relationship with Chinese mega-company Tencent – the first of its kind in North America.
“I think most people would probably say that Vancouver has really cemented its place as one of the most sought after travel destinations in the world,” Pearce said. “It has been exciting times, but now I’m eager for new challenges and to use that experience to help other destinations achieve their own breakthroughs.”
Pearce has chaired research and market advisory committees at the national level in Canada and was an executive director with the Pacific Asia Travel Association (PATA) for several years. He will continue to be based out of Vancouver.
GainingEdge is a global specialist consulting firm advising the tourism and business events industry and associations since 2004. It provides a data-driven approach to market synthesis and on strategic recommendations that are specific, practical, and actionable. GainingEdge has offices in Melbourne, Kuala Lumpur, Paris, The Hague, Johannesburg, Dubai, and Vancouver.