ljubljana fam trip
Photo credit: Ljubljana Tourism Photo Library, www.visitljubljana.com

Slovenia’s capital Ljubljana has in the time of Coronavirus hosted unique events. In July, Ljubljana hosted the only classical concert in the world, while in October it hosted the only fam trip in Europe. The programme, that focused on exploring Slovenian capital, its MICE offer and unique experiences, was prepared for the European meeting organizers. Between the 9th and 11th of October, five clients from France, Germany and Belgium joined a programme that highlighted Ljubljana’s history, culture and cuisine, and the MICE offer.

Ljubljana Convention Bureau reported that “The process of organizing this particular fam trip in the given circumstances was demanding but the decision proved smart in the end. The smaller number of guests enabled a richer programme, longer time for sightseeing and a more authentic experience of the city. In addition, the local partners that joined the programme were able to dedicate themselves to each client individually and thus forged closer ties with them.”

Visitors were welcomed and hosted by Ljubljana Convention Bureau and its Head of Business Tourism, Jan Oršič, and Tatjana Radovič, Marketing Manager. They took the guests to the picturesque Ljubljana Old Town by bicycle. They visited the city’s Central Market and the Union Brewery. At the Ljubljana Castle visitors were introduced to the benefits of the venue as well as the rich cultural content that the Castle provides. In addition, the European meeting organizers visited the Castle’s Wine Shop and had a top culinary experience at the Gostilna na Gradu (Restaurant at The Castle).

Photo Credit: Blaž Pogačnik

Their culinary trip included also a lunch at the Atelje, the very first Ljubljana restaurant with a Michelin star, and had dinner in Most, cosy restaurant by the river. Additionally, they spent some time at a special venue Dvor Jezeršek outside Ljubljana, in the region of Central Slovenia, where they baked the traditional and most famous Slovenia pastry – potica and its smaller version, LePotička.

Besides the gastronomic walk and bicycling through Ljubljana’s most delicious places, the European clients visited the accommodation and conference facilities in the InterContinental Ljubljana, Grand Hotel Union and Best Western Premier Slon hotels, and a few of the special venues – the National Gallery, the National Museum and the City Museum.