Home NEWS PCMA Convening Asia Pacific announces speakers and program

PCMA Convening Asia Pacific announces speakers and program

Program to deliver the skills, business models and marketing strategies needed in a post-COVID-19 era

Oct 14, 2020

convening_asia_pacific — Photo Credit: PCMA

Professional Convention Management Association (PCMA) will host renowned speakers from Google, George P. Johnson, Jack Morton and more, at its inaugural Convening Asia Pacific: The Global Recovery Forum in a hybrid format on Tuesday 10 November 2020.

The program which will be a mix of panels, seminars and workshops, will feature highly experienced event professionals, including:

Nicki Kenyon, Board Member, Australian Grand Prix Corporation, ex Facebook, Visa, Visit Victoria and experienced marketing and growth strategist
Rebecca Hallett, APAC Head of Events & Experiences, Google
Anna Patterson, Vice President and Managing Director, George P. Johnson Experience Marketing, Singapore
Jack Delosa, Founder, Chairman and Executive Director, The Entourage
Lucille Marie Essey, SVP, Executive Creative Director & Show Director, Greater China, Jack Morton Worldwide
Lisa Ronson, CMO, Coles Group, ex Tourism Australia
James Bennett, Director of Creative Technologies APAC, Project Worldwide Hong Kong

Globally experienced strategic marketing leader and growth strategist Nicki Kenyon, who will moderate a panel session at Convening Asia Pacific with other successful CMO’s, said the marketer’s role in driving growth and engagement for a company or event is more important now than ever.

“Building successful marketing campaigns is reliant on clear business goals, a detailed, well thought out strategy and a customer-centric approach. Events are built on a foundation of entertainment, and even though not many events are running face-to-face at the moment, we need to remember what the essence of events are – engaging with our audiences.”

“COVID-19 may have changed the events industry and how we appeal to audiences, attract sponsors and sell tickets, but with it, there have also been opportunities to adapt, test new channels to use and consider new ways to engage with audiences outside of our regions. At Convening Asia Pacific, the panel of marketers and I will share our experiences in building successful marketing strategies, adapting tactics in a data and technology-enabled world, and discuss how to appeal to a B2B landscape virtually,” said Ms Kenyon.

Karen Bolinger

PCMA Managing Director of APAC

Karen Bolinger, PCMA Managing Director of APAC, said the program and speakers embody exactly what is needed for event professionals right now. “Through the APAC survey we’ve conducted we’ve heard loud and clear that reskilling and upskilling into the new world is top of everyone’s’ list. The content and speakers are experts in their fields of marketing, event experience and commercialisation.”

“Some key sessions will provide valuable insights into digital marketing from the technical, creative, data insights and distribution channel perspectives. This will appeal to audiences who want to boost attendance and engagement, setting the event up for success and answering the ‘how’ of events today. We’ll be hearing from agencies who are on the cutting edge of technology about what event formats translate virtually, the technology of the future and our speakers will share best practice tips and tricks to engage audiences.”

“Convening Asia Pacific speakers draw on diverse professional backgrounds, and they are all supportive and optimistic for the future. They will share their practical insights and experiences on how to transition events, be visible and develop new mindsets for the individual, the business and the industry,” said Ms Bolinger.

Convening Asia Pacific: The Global Recovery Forum will take place at ICC Sydney on Tuesday 10 November, 12pm-4pm AEDT. The live-streamed, interactive event will cover topics including digital events marketing, participation, risk management and digital sponsorship.