Visit Finland, the country’s national travel promotion organization has issued Sustainable Travel Finland (STF) labels to around 30 Finnish travel service companies. This new accreditation program signifies that these companies satisfy Visit Finland’s sustainable travel criteria, which cover economic, ecological, social and cultural sustainability. With the lifting of international travel restrictions, responsible and sustainable business models become more important than ever.
The Sustainable Travel Finland (STF) program and label are designed to promote responsible tourism in Finland and allow international travel trade to easily identify sustainable tourism providers. STF also encourages collaboration between the government, regional tourism bodies and companies, enabling all parties are working together to ensure a responsible and sustainable future for tourism in Finland.
The companies that received their labels this month have been involved in the pilot phase of the program since spring 2019.
The Sustainable Travel Finland program is now open to all tourism companies and all regions in Finland, regardless of whether they already have a sustainability policy in place, and there is no admission fee. The program provides the participants with a roadmap and a comprehensive toolkit including tailormade training courses, online manuals and a digital working environment to help them to qualify for the STF label.
The initiative is designed to nurture, conserve and preserve what is most important; Finland’s unspoilt natural environment, as well as the Finnish culture and lifestyle which is rooted, is the country’s pure and pristine outdoors.
Among the first companies to carry the STF label are Holiday Village Himmerki in Posio and Hawkhill in Vihti.
The objectives of sustainable travel support Finland’s key priorities, such as combating climate change and promoting regional economies. Finland’s pursuit of sustainable tourism is based on systematic cooperation between a wide range of tourism operators.
Companies now issued the Sustainable Travel Finland label include various type of accommodation, restaurants, attractions, guided services, tours and activities, travel agencies, transportation company and harbour.