ICCA partnered with Maritz Global Events due to their global footprint, industry experience and signature Design Studio by Maritz Global Events – the agency that brings the strategic perspective of powerhouse consulting to the world of meetings, events and human-to-human experiences.
ICCA realised early on that we needed to completely deconstruct and redesign the traditional congress to match the new vision. Maritz Global Events was more than ready to step up and jump in with us to accomplish this on an extremely tight timeline. Their design process and “journey” led us to the multi-week, multi-channel concept filling out the hub and spoke concept into a bold, experience-rich reality. Their expertise was essential in building a strong digital presence and forward-thinking, creative solutions throughout the process, including bringing in speakers from outside of the industry.
In terms of technological expertise in order to deliver this event professionally across the world, DRPG was selected to manage production, and build a custom-designed platform where live broadcasts were streamed, and engagement and networking opportunities were made available to participants. DRPG’s 20 years of virtual experiences and broadcast expertise guarantee the latest digital technologies, in-house broadcast equipment and state-of-the-art studios.
The ICCA Congress was broadcast live from DRPG’s UK headquarters whilst simultaneously streaming the regional hub programmes including that of the host city Kaohsiung. DRPG’s contribution was beyond the pure production element. Their market-leading innovation and capability blended seamlessly with a rigorous and robust, well-honed methodology to rehearsals, testing and all of the elements that remain unseen to the audience. This was particularly valuable as ICCA embarked on an inaugural broadcast event and a new way of communicating with its membership.
Host Destinations:
– Business Events Sarawak
– Cape Town & Western Cape Convention Bureau & South Africa National Convention Bureau
– Luxembourg Convention Bureau
– Malaga Convention Bureau- Costa Del Sol Andalucia
– Ottawa Tourism
– Saudi Convention & Exhibition General Authority
– Seoul Tourism Organisation & Plus Seoul