Messe Frankfurt and its Mesago Messe Frankfurt subsidiary have created a technical framework that makes business encounters possible for their customers even during lockdowns – and have done so in record time. Exhibitors and visitors at Hypermotion, the multimodal innovation platform for mobility and logistics, took advantage of the wide-ranging online programme and features to network with business partners and find out more about the latest trends. Formnext, an additive manufacturing trade fair organised by Mesago Messe Frankfurt, also succeeded in bringing exhibitors and visitors as close together as is possible at this time with video meetings, matchmaking and an interactive programme.
Both events had been planned as hybrid formats combining a physical trade fair with online content and components, yet each was forced to move entirely online as a result of government decrees issued in response to rising infection rates. Martina Bermann, managing Director of Messe Frankfurt Medien und Service GmbH and Vice President Digital Products & Web Solutions for the Messe Frankfurt Group: “The organisational and technical challenges were immense, but thanks to our colleagues’ commitment, we were able to find solutions in record time. The new digital formats present us with huge opportunities to expand the reach of our event brands and to generate new revenue streams. They also allow us to give our exhibitors and trade visitors our full support for their own lead generation activities. Our customers will continue to enjoy the benefits of our digital programme even after we resume holding physical trade fairs.”
Cleanzone (18-19 November), the international trade fair for contamination control and cleanroom technology, and SPS Connect (24-26 November), the digital meeting place for the international automation industry, will also be making use of live streaming, AI-supported matchmaking, speed networking and real-time communication.
