ICCA’s primary objective is to revive our industry safely and sustainably. Through the Kaohsiung protocols, ICCA is providing its members with real-time business intelligence based on original research.
The ICCA Kaohsiung Protocol will drive our industry forward through effective strategies and takeaways for all sectors to consider and implement in their management processes.
In addition, the Kaohsiung Protocol provides a roadmap for broader industry collaboration on issues and challenges that are bigger than ICCA, which need all the industry organisations to solve together.
Four specific themes continually arose during the development of the strategies in the Kaohsiung Protocol framework: engagement, technology, risk and business. These four themes encompass the most significant opportunities and challenges across the entire event industry ecosystem in our increasingly fluid future.
The future of the events industry is not a debate about face-to-face versus virtual. It’s about building networks and optimising connections to support the personal and professional transformation that drives economic and social progress — regardless of the formats and channels.
The report is available on the following link here.
