The award has previously been presented at the annual GBTA Convention. Due to the current Corona situation, however, this year was purely digital. René Proske, Managing Director of the global event management and marketing agency, received this year’s award in recognition of his many years of outstanding contributions to the GBTA Meeting Committee. The 2020 Business Travel Service Award also honours his leadership in the development and organization of the GBTA ITM Strategic Meetings Management Symposium
GBTA is considered the world’s leading trade organization for business travel and meetings. It is headquartered in Washington, D.C., and maintains offices on six continents for its approximately 9,000 members. GBTA members manage global business travel and meetings amounting to over $345 billion annually. The international network’s portfolio includes education, events, research, advocacy and media relations.
Just recently, Proske was named the first “Innovation Champion” of the Verband Deutsches Reisemanagement e. V. (VDR) for the development of the digital event platform “Proske Virtual Venue”. The launch of the upcoming “next generation” will offer dynamic content with AI support on the cloud-based SaaS platform.