ABPCO’s executive board has developed and released its strategic plan, focused on helping members raise their profile and prove their value proposition as solution-oriented strategic advisors to their association clients and employers.
Fundamental to the ABPCO plan is the need to demonstrate what makes an ABPCO member special: their passion, resourcefulness, innovation and organisational skills, which in turn helps them adapt and change to meet the needs of associations.
Alongside ABPCO’s core values of Excellence, Learning and Belonging, the strategic plan introduces a fourth pillar, External Voice – to strengthen and deliver the collective views and opinions of ABPCO members to associations and others. In particular, this will focus on the members’ expertise and knowledge of virtual, hybrid and face to face meetings management solutions. Ultimately this will be pivotal in raising the profile of members as leaders in the wider environments in which they operate.
Barbara Calderwood, co-chair of ABPCO commented, “It is vital we demonstrate to associations our ability to innovate and support their needs; to engage their audiences, recover and grow their communities. Our strategic plan ensures our membership is equipped with the toolkit they need to be even more relevant to associations going forward.”