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Photo Credit: Canva Pro/Pixabay

The Singapore Tourism Board (STB) announced the launch of the SingapoReimagine MICE Virtual Show, the first such collaboration between STB and local MICE players. Organised by STB, the two-day event will be held from 3 to 4 March 2021 and is part of Singapore’s efforts to catalyse the MICE industry’s recovery and generate business opportunities for our partners. About 700 participants are expected at the show.

The Singapore Tourism Board (STB) today announced the launch of the SingapoReimagine MICE Virtual Show, the first such collaboration between STB and local MICE players. Organised by STB, the two-day event will be held from 3 to 4 March 2021 and is part of Singapore’s efforts to catalyse the MICE industry’s recovery and generate business opportunities for our partners. About 700 participants are expected at the show.

The event will feature a locally curated programme that includes live-streamed cultural and leisure tours, culinary masterclasses by celebrity chefs, and a live panel discussion with industry leaders on organising pilot events in Singapore. It will also facilitate 1-on-1 virtual meetings between participants and up to 40 leading suppliers like hotels, convention centres and tour operators.

Within the virtual 3D environment, participants can navigate the virtual tradeshow floor easily with their mobile devices and connect with exhibitors, such as Gardens by the Bay, Singapore Airlines and Sentosa Development Corporation. They can also catch up on various event programmes on demand and take part in trivia quizzes to win prizes. The top 5 voted buyers will each win a hosted trip to Singapore on Singapore Airlines, inclusive of a hosted stay and exclusive experiences.

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Photo credit: Marina Bay Sands Singapore

To bring the SingapoReimagine MICE Virtual Show to life, STB has partnered established local event organisers (EO) MICE Neurol, Aspen Event Planners and TLC Events. The EOs have organised over 48 digital events between them in the last eight months, including providing production and event management services for the 2020 Alzheimer’s Disease International Conference, a 3-day event with over 1,000 delegates.

Dr Edward Koh, Executive Director (Conventions, Meetings & Incentive Travel), Singapore Tourism Board, said: “Singapore has started its journey to reimagine the future of business events, and we are doing so in partnership with our MICE industry to push new boundaries using technology and creativity. The SingapoReimagine MICE Virtual Show demonstrates how we are transforming industry models to seize new opportunities, and underlines our reputation as a safe, trusted and innovative destination for business events. We look forward to having delegates from around the world join us in this journey of exploration and reimagination.”

Kenny Goh
, the founder of MICE Neurol, said, “We are excited to partner STB for the SingapoReimagine MICE Virtual show, not just to deliver a platform to connect buyers and sellers, but also to co-curate experiences and gamification to enhance the Singapore destination experience. Singapore has both the physical and digital infrastructure to be the centre of global events and we hope to do our part to reignite the MICE industry and continue to brand Singapore as a leading MICE destination.”

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Reshaping the future of travel

The SingapoReimagine MICE Virtual Show comes under the umbrella of the SingapoReimagine initiative launched by STB in November 2020 to reimagine travel for Singapore and the rest of the world and to collectively shape the future of our tourism sector.

With health and safety as our top priority during COVID-19, Singapore has resumed MICE events in a gradual and calibrated manner, leveraging on technology to reimagine the future of business travel in Singapore.