The Singapore Tourism Board (STB) announced the launch of the SingapoReimagine MICE Virtual Show, the first such collaboration between STB and local MICE players. Organised by STB, the two-day event will be held from 3 to 4 March 2021 and is part of Singapore’s efforts to catalyse the MICE industry’s recovery and generate business opportunities for our partners. About 700 participants are expected at the show.
The Singapore Tourism Board (STB) today announced the launch of the SingapoReimagine MICE Virtual Show, the first such collaboration between STB and local MICE players. Organised by STB, the two-day event will be held from 3 to 4 March 2021 and is part of Singapore’s efforts to catalyse the MICE industry’s recovery and generate business opportunities for our partners. About 700 participants are expected at the show.
The event will feature a locally curated programme that includes live-streamed cultural and leisure tours, culinary masterclasses by celebrity chefs, and a live panel discussion with industry leaders on organising pilot events in Singapore. It will also facilitate 1-on-1 virtual meetings between participants and up to 40 leading suppliers like hotels, convention centres and tour operators.
Within the virtual 3D environment, participants can navigate the virtual tradeshow floor easily with their mobile devices and connect with exhibitors, such as Gardens by the Bay, Singapore Airlines and Sentosa Development Corporation. They can also catch up on various event programmes on demand and take part in trivia quizzes to win prizes. The top 5 voted buyers will each win a hosted trip to Singapore on Singapore Airlines, inclusive of a hosted stay and exclusive experiences.
To bring the SingapoReimagine MICE Virtual Show to life, STB has partnered established local event organisers (EO) MICE Neurol, Aspen Event Planners and TLC Events. The EOs have organised over 48 digital events between them in the last eight months, including providing production and event management services for the 2020 Alzheimer’s Disease International Conference, a 3-day event with over 1,000 delegates.
Reshaping the future of travel
The SingapoReimagine MICE Virtual Show comes under the umbrella of the SingapoReimagine initiative launched by STB in November 2020 to reimagine travel for Singapore and the rest of the world and to collectively shape the future of our tourism sector.
With health and safety as our top priority during COVID-19, Singapore has resumed MICE events in a gradual and calibrated manner, leveraging on technology to reimagine the future of business travel in Singapore.
