In this moment of seismic change comes the public unveiling of the Experiential Marketing Measurement Coalition (EMMC). Two years in the making, the EMMC is an affiliation of event marketing companies and professionals dedicated to promoting better measurement practices across the industry.
In addition to Smyle, other agencies involved in the EMMC include InVision, ImpactXM, RedPeg Marketing, DRP and many others (visit https://www.eventmeasurement.org/members for a complete list of participating companies).
With this public launch, the EMMC will be welcoming for the first time individual members and corporate brands. Benefits to membership includes access to global benchmark data against key shared metrics, a certification process in conjunction with the UK Centre for Events Management at Leeds Beckett University, in which event marketers can validate the credibility of their measurement approaches, and a public platform to promote better measurement of experiential marketing efforts.
This association of normally competing companies has coalesced because members believe that better measurement practices will enable the experiential marketing industry to come back stronger and smarter than ever before.