Ever-changing needs of the market
As a direct response to an increasing number of ad-hoc enquiries, the packages and focus on this growing revenue stream helped the team increase film and photoshoot enquiries by more than 50% in 2020 (compared to 2019) despite the COVID-19 pandemic.
Clients using the Barbican for shoots have included pop-rock band The Vamps, singer and songwriter Becky Hill, and several high-profile fashion and beauty brands. The Barbican was also a key location in The One, a Netflix top 10 hit, released last week.
The increase in shoots is just one area Barbican Business Events has seen growth and diversification over the last 12 months. Others include weddings, training events and a full-service hybrid offering.