GainingEdge and Arena Destination Marketing have created a strategic partnership to offer unique destination representation services in North America. The prime mission of this GainingEdge initiative is to assist international destinations in securing conventions, incentive programs and meetings originating from the United States and Canada.
Arena Destination Marketing, based out of New York, has worked with GainingEdge for several years in North America representing the Tokyo Convention & Visitors Bureau, Meetings Africa and the Guadalajara Convention & Visitors Bureau. They have established strong client relationships throughout America and provide in-market services to leading international MICE destinations. In addition, GainingEdge provides in-market services in Europe, Asia and Australia to clients from various parts of the world.
Sivertson said that another advantage being offered by GainingEdge is that destinations wanting support in other regions of the world as well as in the USA can have a single solution rather than having to manage relationships with multiple representation companies.
Alessandra Delmonte, Vice President and Arena Destination Marketing Partner, said the new service offered a unique end-to-end solution. She pointed out that securing conventions requires effective coordination at both the place of origin and the proposed destination.
“The most successful destinations have representation where the decisions are being made,” she said. “But, they also have to work locally to develop relationships with local hosts and to put together bids that are more strategic and have a higher chance of success. This partnership means that we can offer destinations strong support at both ends of that value chain. It’s a uniquely integrated solution.”
GainingEdge is a global specialist consulting firm advising the tourism and business events industry and associations since 2004. It provides a data-driven approach to market synthesis and on strategic recommendations that are specific, practical, and actionable. GainingEdge has offices in Melbourne, Kuala Lumpur, Paris, The Hague, Johannesburg, Dubai, and Vancouver.
Find out more about GainingEdge at their website.