Back to Events is an initiative to reactivate the face-to-face events in a safe way, promoted by Cambra de Barcelona & Saez DeCom, with the support of Turisme de Barcelone and Doctor Oriol Mitja.
The Events Industry moves a large amount of wealth within Catalonia’s economy. The professionalism and competitiveness of all the participating actors consistently place Barcelona among the top 4 most attractive world cities for International Congresses. According to data from the Barcelona Tourism Convention Bureau, the economic impact of the meetings and congresses held in Barcelona in 2019 amounted to 1,761.68 million euros.
Being invisible is a principle of excellence in the Events Industry: not seeing all the preparation and companies involved indicates that the Event is a success. This principle of inconspicuousness results in our industry going unnoticed as a sector:
• There is no economic data aggregated by the Events Industry
• The trades and companies that make up the Events Sector are unseen
All companies and freelancers in the Events Industry stopped working before the U.N. decreed they will be able to recover with a certain degree of normalcy is agonizing. Some companies have already gone out of business.
We need to reactivate the industry to maintain the wealth it generates and the jobs it provides, to perpetuate the business created through professional interaction at these events, as well as to preserve the transmission of key knowledge that takes place at congresses. Last, but not least, to uphold the competitiveness gained over decades of professionalization and specialization in the industry.
For this reason, the private sector Event Companies, hand in hand with the public-private entities Fira de Barcelona and the Barcelona Convention Bureau, with the support of the Barcelona Chamber of Commerce, take the initiative to present the:
EVENTS INDUSTRY RECOVERY PLAN BY IMPLEMENTATION OF RAPID ANTIGENS TESTS
The plan is based on the recognition by the Department of Health of Rapid Antigen Test as a valid and complementary tool to those sector plans already approved by the Events.