IMEX CEO Carina Bauer will interview Nicola about her role in designing SAP’s event strategies and together they will dive into three big questions that are front of mind for all event professionals planning a purposeful recovery: the importance of data-gathering and audience insights; how brand trust has been impacted by the move to digital; and how to build back better examining SAP’s future strategy and event design plans including environmental and CSR activities.
Carina Bauer, CEO of the IMEX Group, explains: “With the world gradually beginning to open up, the business events community needs to carefully plan ahead, taking into account the huge world shifts we’ve experienced. This conversation will draw on Nicola’s extensive experience to share her insights and learnings on how to adapt and thrive in the months ahead.”
The Q&A with Nicola and Carina will be 20 minutes long followed by 20 minutes for audience questions. ‘On the road to a purposeful recovery, is there such a thing as a next normal?’ takes place on 21 April. Register for free here.