Home NEWS Community as a catalyst for change

Community as a catalyst for change

SXSW, Wikimedia, Swapcard & LinkedIn part of new IMEX BuzzHub

May 13, 2021

New virtual platform launches with Buzz Day

Events are not enough anymore. Why is everyone betting on communities?

This is the question at the heart of a panel session on Buzz Day, taking place tomorrow as part of the new IMEX BuzzHub.

Julius Solaris, Head of Engagement & Marketing at Swapcard, leads a panel of world-class experts as they discuss the next iteration of the event industry: communities. Mehrdad Pourzaki, Senior Movement Communications Specialist at Wikimedia; CEO of Amplified Growth and host of the Association Chat podcast, Kiki L’Italien; Hugh Forrest, Chief Programming Officer at SXSW, and Miguel Neves, Editor in Chief of EventMB, will discuss adopting a community-first approach.

Hugh Forrest

imex_buzz_hub — Photo Credit: IMEX Group

Community as a catalyst for change is explored in another Buzz Day session – Lessons in building community from the world’s largest professional network. Experts from LinkedIn will share how their global organisation has approached community building and the impact on its events strategy. Marketing Manager, Content & Social Media, Steve Kearns and Senior Executive Producer, Strategic Events at LinkedIn, Rena McGrath will discuss the impact of the pandemic on business strategy and community as well as the pros and cons of using influencers.

Also part of the exceptional line-up of speakers brought together as part of the free Buzz Day programme are Shane Feldman, Founder of Count Me In, and Radha Agrawal, founder of Thinx and morning dance and movement community, DAYBREAKER. Each will share their personal take on the power of community.

Buzz Day, the first event to take place on the new IMEX BuzzHub, takes place on Wednesday 12 May. Register here – for free – to join the hive of connections and community.

Article by IMEX Group