The APAC experts provide “expert hours” which include opportunities for mentoring, discussion and conversation on the business events challenges facing the students.
The five regional experts appointed by PCMA include: Adjunct Associate Professor Deanna Varga, Managing Director and Founder of Mayvin Global; Darren Chuckry, Founder and Managing Partner, HK Initiative; Justin Choy, Managing Director of Hong Kong at Creative Technology; Jayson Chau, Senior Manager of Digital at Sinclair Comms; and Deborah Caldwell, Asia Pacific Head of Event Marketing, Bank of America.
Adjunct Associate Professor Deanna Varga said she is looking forward to helping shape the business events industry as a DES APAC Expert.
“I’ll be the DES Expert for ‘Business Planning and Monetisation’ and will help participants implement sustainable commercial strategies to drive revenue, profit and visitor engagement. I believe these skills are more important than ever before as we navigate the post-COVID environment.”
“Knowing I’ll be able to answer questions for those who are reskilling and upskilling in our industry, especially as we face significant workforce hurdles, is important to me. I’m looking forward to working through some of the APAC challenges in the expert hours,” said Ms Varga.
DES is a six-week course of self-paced materials, with weekly expert hours. Upon successfully completing the DES course, participants will remain certified for two years.
For more information visit: www.pcma.org/DESAPAC.