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Photo Credit: UFI

Registrations are now open for the UFI Global Congress 2021. Taking place in Rotterdam, the Netherlands, from 3-6 November 2021, it is the “must-attend” annual event for the global exhibition industry. Exclusive to UFI members, hundreds of industry leaders from around the world are expected to attend – travel regulations permitting.

Hosted by Rotterdam Ahoy and Rotterdam Partners, this year’s Congress is the first opportunity to bring the global industry community together, in a face-to-face setting, since COVID-19 lockdowns. Offering unique content and keynote speakers from inside and outside the sector, the Congress will look at the future of the industry in the post-COVID world. Alongside networking opportunities, attendees will have the chance to celebrate the recovery of the sector, exchange lessons learned, and gain new insights and ideas.

Anbu Varathan

UFI President

“This year, more than ever, the UFI Global Congress will offer a safe and unforgettable experience. The exhibition industry is an industry where strong human relationships are forged and people do business face to face. We’re looking forward to welcoming industry professionals from all over the world, in person. Let’s shape the future of our industry together, again,” says Anbu Varathan, UFI President.

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Photo Credit: UFI

The UFI Global Congress takes place in October or November every year, in trade show destinations around the world. In 2019, the event was hosted in Bangkok, Thailand. In 2020, due to COVID-19- related global travel restrictions, the Congress went digital, with programming from Hong Kong, Dubai, London, and Bogota. In 2022, the event will be hosted in Oman.

Open to more than 50,000 industry professionals globally, who work for UFI member companies, the UFI Global Congress is known as the exhibition industry’s largest global meeting of the year, combining international networking with unique content. It’s an opportunity to gain insight into topics of strategic interest, to learn about new trends, and to discuss the challenges facing the exhibition industry.


Participants from UFI member companies can now secure their place at: www.uficongress.org.