Gather.Town is a gaming platform with a strong retro vibe reminiscent of 80s arcade games. Attendees choose an avatar, choose an outfit and head out into the great digital unknown from their desktop.
Carina Bauer explains: “As part of our commitment to experimenting on behalf of the industry, we’ve worked with Gather.Town to deliver the ‘secret ingredient’ of every live event – impromptu connections. We know it’s hard, if not impossible, to replicate the spontaneity of bumping into an industry friend in real life but this is the closest we’ve come across and we urge everyone to try it.”
IMEX’s Gather Buzz Fest features a games room, a Guilty Pleasures entertainments tent, musical campfires, parklands and splash-free island-hopping. Dog-owners are invited to bring their real-life pooches on-screen while musicians can jam around a firepit. No add-ons, downloads or apps are required as navigation is controlled using keyboard arrows.
Participants at Swapcard’s Evolve Homecoming event will also join Gather Buzz Fest as part of the two communities’ co-located event – a first for the industry.
Gather Buzz Fest takes place at the end of Buzz Day on 7 July. Register for Buzz Day – for free – here.
The IMEX BuzzHub runs until September delivering human connections, business value and tailored content on the ‘Road to Mandalay Bay’ in the run up to IMEX America, 9 – 11 November, and Smart Monday, powered by MPI on 8 November.
#IMEX21 and #IMEXbuzzhub
