With the digital experience hub GROHE X, the internationally renowned Red Dot Award Brands & Communication Design 2021 in the category “Digital Solutions” has now been awarded to GROHE, a leading global brand for holistic bathroom solutions and kitchen faucets. As of this year, this category honors digital projects that offer opportunities for change and have a lasting impact on the way we communicate and interact.
Prof. Dr. Peter Zec, initiator and CEO of Red Dot, emphasized the importance of digital solutions for the success of brands and companies – especially today: “As an award winner, GROHE has proven that they think ‘outside the box’. The brand knows how to act quickly in times of crisis and use upheavals for new design approaches. In this way, they master important challenges and also make a valuable contribution to the further development of society.”
The brand experience of tomorrow
Together with GROHE, VOK DAMS has created a digital customer and brand experience that is unique in the industry. Based on IBM’s AI and cloud technologies, GROHE X (www.grohe-x.com) provides a comprehensive and interactive insight into the brand’s entire design and product world.
As a content hub tailored to the interests of B2B target groups for product presentation, inspiration and know-how transfer combined with exchange opportunities with experts as well as service-oriented offers such as tutorials and specialist events, GROHE X allow visitors to experience the brand individually. Since its launch in mid-March this year, GROHE X has quickly proven to be a success. The outstanding visitor numbers – currently 2,500 daily – prove that GROHE X is a spot-on creative solution for the communications challenges both of today and the future. Together with its partners VOK DAMS, IBM and other participants, GROHE has succeeded in finding a creative solution for the communication challenges of the current time with a view to the future, which has been met with great enthusiasm.