The Kuala Lumpur Convention Centre (the Centre) and Malaysia Convention & Exhibition Bureau (MyCEB) recently hosted the three-day IAPCO EDGE MALAYSIA Seminar virtually. The seminar is designed to help Malaysian business events professionals enhance their skillset and elevate their overall business knowledge and expertise. The long-term objective of this upskilling is to make the country a more attractive destination for high-profile international and regional business events, which will benefit Malaysia’s economy.
With support from the International Association of Professional Congress Organisers (IAPCO), the seminar is designed for meetings and events professionals to learn best practices to match the industry’s international requirements and standards through knowledge transfer and skills development.
Featuring international business events industry leaders, with real-life experiences and case studies to share, the seminar provided immensely valuable industry insights for business event players, including Professional Conference Organisers (PCOs), Meeting Planners, Associations, Venue, Event Organisers and Destination Management Companies. A wide range of topics was discussed, such as current trends and the state of the industry, conference marketing in a changing world, successful project management, finance and budgeting and many more.
Dato’ Sri Abdul Khani, Chief Executive Officer of MyCEB, said, “In our continued partnership with IAPCO and the Kuala Lumpur Convention Centre, we recognise the need to continuously expand the industry’s competencies and professionalism for Malaysia-based PCOs. This seminar is in line with MyCEB’s Malaysia Business Events Strategic Marketing Plan 2021 – 2030, which reinforces our commitment to raising the bar of Malaysia’s strengths to deliver quality and successful events that contribute towards enrichment and satisfaction among stakeholders of the industry.”
Participant of the IAPCO EDGE MALAYSIA Seminar, Jason Teh, Pico International (M) Sdn Bhd, Managing Director, added, “The recent seminar was very well designed with an impressive line-up of international speakers. The knowledge, industry insights and global perspectives shared are extremely useful content for industry players, as well as topical and relevant to the current situation. The interactive workshop session was also a great platform for us to apply the new knowledge gained in a practical environment, which was very helpful.”
Dato’ Sri Abdul Khani continued, “To reemphasise, the IAPCO EDGE MALAYSIA Seminar offered excellent opportunities to network and exchange ideas, and we look forward to adding more successful events in the future.”