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Photo Credit: BWH Hotel Group Central Europe

Digitalization of the Hotel Industry

The second Europe-wide BWH Leisure Expo has taken place from September 21 to 23, 2021. Over three days, BWH Hotel Group Central Europe GmbH has once again offered its affiliated hotel partners sales and exchange opportunities as well as presentations and virtual networking events with B2B customers from the Leisure sector at this virtual platform. This year, the focus was on the topics of “Mobility of the Future” and “Digitalization of the Hotel Industry”.


Successful event for all involved: With this year’s BWH Leisure Expo, the second edition of the virtual cross-border event of BWH Hotel Group Central Europe took place from September 21 to 23, 2021. Via the platform, the group effectively supports its hotel partners in sales and marketing opportunities in the leisure segment – this year, sales teams as well as individual hotels were able to exchange ideas with companies, customers and partners from the broadly positioned segment and discuss current topics and trends in the leisure market. In addition to the Leisure Sales Team of BWH Hotel Group Central Europe GmbH, which represents hotels from the DACH region as well as hotels from seven other countries, the BWH sales teams from Scandinavia, Great Britain, France, Italy, Poland, Finland and the Baltic States, Southeast Europe as well as the Netherlands and Belgium and many individual hotels of the brands Best Western Hotels & Resorts and the WorldHotels Collection were also part of the event.

The program included workshops, sales meetings and presentations by exciting speakers from the industry as well as individual hotel presentations from all over Europe. “We are very pleased about the good participation at this year’s Leisure Expo, both from the hotels and from our partners. The individual conversations and impressions as well as the exchange on current topics and also personal experiences in the Leisure segment were consistently inspiring and provided a huge value for all participants,” says Serhat Goetz, Director Leisure Sales at BWH Hotel Group Central Europe GmbH, who launched the BWH Leisure Expo last year 2020. “What does the future of group travel look like, which types of transport will be used? Will there be newly defined group sizes in the future or even more individual travellers? And what trends and changes will digitalization bring to the hotel industry? These are topics that move our industry and that we discussed with existing and new partners in the leisure market as well as hotel representatives via our platform this year”, explains Goetz.

One participant summed up the event in a nutshell: “A great format, especially the discussion on digitalization was extremely good, informative and exciting. With the Leisure Expo, the BWH Hotel Group Central Europe team has once again brought experts together with customers and hoteliers. As a hotel, the event has encouraged us that we are on the right course,” says Mathias Schoen, Deputy General Manager at Best Western Premier Alsterkrug Hotel in Hamburg, Germany.

Serhat Goetz

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Photo Credit: BWH Hotel Group Central Europe

e-Catalog and Group Travel Portal: Online Offers of BWH Hotel Group

BWH Hotel Group Central Europe is consistently focusing on online in the group segment. In the current e-catalog “Group Travel Guide”, available in English and German, coach tour operators and group tour operators will find plenty of fresh travel ideas and inspiration from over 40 tourist regions in the six European countries of Germany, Switzerland, Austria, Luxembourg, Slovenia and the Czech Republic. In its group travel portal, group tour operators can dynamically compile and request their own packages. The group travel experts of BWH Hotel Group Central Europe are on hand to provide advice and assistance throughout the planning and implementation of the trips.

Find out more at BWH Hotel Group Central Europe’s website.

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