Photo Credit: ECM

The 35th edition of the ECM Summer School took place on August 24-26. All generations, need upskilling and proper preparation for the coming to revamp of the Meetings Industry in the wave of digital/hybrid events that affect all the professionals working in convention bureaux, DMOs, hotels, PCOs, DMCs, airlines as well as corporate planners, association executives or meeting professionals. More than 95 professionals (students and faculty) attended this year’s edition dedicated to all Meetings Industry professionals.

For years, the ECM Summer School was an introduction to the secrets of the Meetings Industry for the newcomers, to allow them to acquire some insight view from a non-academic perspective from highly appreciated senior professionals of relevant European organisations.

Based on last years’ experience, ALL Meetings Industry professionals were invited to the 35th ECM Summer School on August 24-26, 2021, no matter their level of experience, to give them the opportunity to interact with senior experts and learn from each other with relevant presentations and engaging activities.

It is paramount for all the meeting professionals to create a moment where all the actors in this multifaceted and complex industry can finally discuss at a higher level what are the new formats, patterns and protocols that regulate the meetings industry after such a period of big changes.

The three half-days programme covered interactive and insightful sessions that focused on the pillars of the meetings industry: BUSINESS, PEOPLE and PLACES: presentations about data, clients and stakeholders, partnerships and sponsorships, business plans for virtual events, bidding for virtual & hybrid events, tradeshows, ambassador programmes, convention bureaux, sustainability, diversity, communication, social media, well-being at work, and more!

“Traditionally, European Cities Marketing has shown itself to be highly relevant and to be by the side of its members and the Meetings Industry. This online ECM Summer School dedicated to all meetings industry professionals represented a unique opportunity to interact with our peers and learn from each other with relevant presentations and engaging activities. We are really looking forward to organizing the next edition of the ECM Summer School next year to meet in-person!” said Petra Stušek, ECM President.

Photo Credit: Marko Delbello Ocepek

“I would like to thank the organisation for the tremendous effort they must have put in this event in gathering such a great panel of speakers and for the energy they put into it. I attend a lot of digital events, often multiple days, and I never follow everything. This is the first time I went through every session with lots of interest. Great job, I will be looking out for more ECM educational programs. Two thumbs up!” said Sam Versele, Project Manager at Visit Flanders and student at the 35th ECM Summer School.

“We took advantage of the online world to deliver more content and create a space fit to exchange and challenge ourselves with different formats and sessions, while allowing students and faculty members to network with their peers, all from the comfort of their home and office,” said Pier Paolo Mariotti, Certified Meeting Manager at EURAC Research and Course Director of the ECM Summer School since 2011.

An experienced and dedicated faculty

The ECM Summer School was moderated this year by Patrick Delaney, Managing Partner at SoolNua a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry.

The next ECM Summer School will be held in Turin, in August 2022.