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Photo Credit: M2Communications

M2Communications Agency was entrusted with the organisation of one of the largest political gatherings in the world this year, held in Belgrade. At the place where it all began, the 60th anniversary of the first conference of the Non-Aligned Movement was celebrated. This high diplomatic gathering was held at the Belgrade Fair on October 11 and 12, and the creative agency M2Communications played a crucial role.

On this occasion, Belgrade hosted over 100 foreign delegations, including presidents and 40 foreign ministers. The co-organisers of this year’s conference of the Non-Aligned Movement, Serbia and Azerbaijan, had the opportunity to welcome the delegations in a solemn and impressive environment.

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Photo Credit: M2Communications

The event was officially opened with an audio-visual spectacle, an animation integrated by mapping on the floor in the central part of the hall, and an installation above the delegate table made of transparent LED screens. The artwork evoked the story of the origin of the Non-Aligned Movement and its history and symbols. Moreover, it highlighted the goals they strive for in the future.

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Photo Credit: M2Communications

Special attention was given to the impressive installation in the main hall. The installation consisted of wildlife full of flowers and greenery, which symbolised the Serbian landscape.

M2Communications directed the TV and broadcast and live stream of the two-day meeting. Participants in the production and organisation of the event were: BeoExpo System, Skymusic Production, Bulb Creation, Pozitiv MVP, Freeline Studio, Ivan Aran Studio, Prosound and video production NEO – New Entertainment Office.

Find out more about M2Communications Agency here.