The Penang International Travel Exchange (PITE), Malaysia’s only homegrown business events tradeshow officially opened today and will be focusing on four different regions this year in a digital tradeshow format once again.
Owned by the Penang Convention & Exhibition Bureau (PCEB), the PITE 2021 Digital Show is organised by Penang-based Professional Conference Organiser (PCO) ACE Conferences & Exhibitions and partnered with Official Media Partner – Travel Industry Network (TIN) Media.
The travel exchange has garnered the participation of over 400 buyers and trade visitors from 30 countries, together with 41 exhibitors from Penang, Kuala Lumpur, Ipoh and Sarawak.
With Tropical Spice Garden as the official streaming hub for this year’s PITE 2021 Digital Show, the travel exchange will happen from October 25 – 26 for the Asia Pacific and the Middle East regions, while from October 28 – 29 will focus on the Europe and UK regions.
The PITE 2021 Digital Show’s programme will incorporate key components such as business matching between buyers and exhibitors, as well as creating an extensive marketplace for the travel and business events industries to welcome back future international businesses into Penang and Malaysia within the next few years.

Other parts of the programme include virtual networking sessions and some education sessions, all taking place virtually in a simulated exhibition centre. The show will have more than 100 buyers, with 40 exhibitors from Penang and throughout Malaysia.

“We are looking forward to the lifting of restriction measures and move on to the next phase of the National Recovery Plan when the vaccination rate hits 90%,” shared The Hon. Yeoh Soon Hin, Penang State Executive Councillor for Tourism and Creative Economy.
“Soon, I am certain the Malaysian borders will be opened for international guests, and I assure you that Penang is ready, prepared and all set to welcome them,” he continued.
More details can be found at www.pite.my.