This year’s IMEX America, the first show in over two years, is a milestone for the sector as the very first international event to open after the lifting of the U.S. travel ban. The show also has a new home, Mandalay Bay, and is celebrating its 10th edition, making the next few days in Las Vegas a very special occasion.
Doing business sits at the heart of the show and this year is no exception with two thirds of existing appointments made for the purpose of researching or to discuss a specific event – a clear sign that buyers are planning ahead with the intention of kickstarting business and an eye on 2022 and beyond.
In another sign of confidence for the sector, the 2,250+ exhibiting companies have a truly global reach, spanning over 200 countries with representation from Europe, Latin America and Asia sitting alongside North America across the show floor (all 400,000 sq ft of it!).
Of the returning exhibitors, 16% have invested in a larger presence at the show – some, including Baltimore, EventsAir, Boise and St Louis, have increased their stand space by 100% or more compared to the previous show in 2019.
This year the show welcomes new exhibitors from across the destination, hotel and tech sectors from A to (almost) Z including: Amadeus River Cruises, Hopin, Louisiana, MeetingPlay, Minneapolis, Iberostar Hotel & Resorts and VenuIQ. The dedicated Tech Area of the show is the largest ever, reflecting the sector’s growing demand for, and investment in, event technology.
Find out more at www.imexamerica.com.
