This multifaceted strategic technology partnership results from a year-long process of discovery, exploration, and collaboration, with input from stakeholders, senior leadership, and the ICCA Board of Directors. Adding value to the ICCA member experience through the deployment of modern technologies and growing association knowledge on their database have been top priorities for ICCA, and the Simpleview partnership will help make this a reality.
The phased plan will include an ICCA visual identity refresh, the design and implementation of a new ICCA website, a CRM platform to streamline the day-to-day operations, a new ICCA member portal, and a reimagined ICCA Association Meetings Database. This represents a complete overhaul and reinvention of the ICCA tech stack using Simpleview’s industry-leading products, services, and platforms.
“After serving on the ICCA board of directors for six years, I understood that digital transformation, data, and modernised tools and technologies were high priorities for the association. ICCA provides various tools, resources, and education to support members and we are excited to be a part of that support system. With our partnership and investment in ICCA, we are now fully vested in their continued success,” said Rich Reasons, president of Simpleview.
Further information about ICCA is available at https://www.iccaworld.org/.