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Photo Credit: Melbourne Convention Bureau

Collaboration and innovation have seen Melbourne secure two of the world’s leading technology conferences expected to attract 1,200 global blockchain gurus and technology players to the city over the next two years.

In an Australian first, Melbourne will host the largest blockchain series in the world – The World Block Chain Summit (WBS) 2022 and the Association for Computing Machinery’s annual international conference on multimedia – The ACM International Conference on Multimedia (ACM MM 2024) in 2024.

Combined these events are expected to deliver $5.2 million in economic contribution to the Victorian economy and almost 2,850 room nights that will boost the Victorian hotel and accommodation sector.

Julia Swanson

MCB Chief Executive

Melbourne Convention Bureau (MCB) Chief Executive Julia Swanson said, “Melbourne is a place that inspires experimentation, innovation and creativity. Our city’s growing reputation is credited to its healthy startup ecosystem and vibrant creative industries which attract high profile events.”

“These business events will play a key role in showcasing local talent and spark collaborations between international networks and industries to drive economic growth right across our Victoria.”

“Melbourne has a global reputation for collaboration with federal, local and state governments, as well as city-wide partners working together to successfully secure and deliver conferences. This collaborative approach sets us apart, this unrivalled expertise means Melbourne stands alone in its ability to deliver world class business events,” added Ms. Swanson.

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Photo Credit: MCB

An elite gathering of technology leaders

The WBS takes place in over 16 destinations across the world and brings together an elite gathering of technology leaders, start-ups and enterprises from over 52 countries to share, educate and discuss the latest trends in emerging technologies

Both events will be hosted at the Melbourne Convention and Exhibition Centre, kicking off with The World BlockChain Summit from 15-16 September 2022 and from 28 October – 1 November 2024, the ACM MM 2024. Through a partnership with Victorian State Government, Business Events Australia, Trescon, a global business events and consulting firm, Monash University, as well as expert Local Organizing Committees from across Australia and the Asia Pacific region, MCB steered the proposal to secure these events for Melbourne.