business travel recovery in Croatia is expected next year
The Croatian National Tourist Board and seven co-exhibitors presented Croatia’s tourist offer at IBTM World Barcelona, which came to a close on 2 December 2021.
“Business travel is one of the segments of tourism that has suffered the greatest losses during the global pandemic. This year we are witnessing its gradual recovery, fairs have started to be held live, and the realisation of business trips and the organisation of international business gatherings is becoming more frequent. That is why our presence at the congress fair in Barcelona, which is the main meeting place of international supply and demand in the segment of MICE tourism, is very important,” said the director of the Croatian Tourist Board Kristjan Staničić
In addition to the Croatian Tourist Board as the main exhibitor, seven co-exhibitors presented their offer at the fair, including the congress offices of Zagreb, Dubrovnik and Opatija and Valamar, Liburnia Hotels & Villas, Le meridien Lav Split and Spektar putovanja.
According to the first feedback from the IBTM World in Barcelona, many partners from the Polish and Ukrainian markets are interested in creating additional offers with Croatian destinations in the business travel segment, while Turkish partners announce great interest in Advent programs in Croatia.
Also, exceptional interest during was expressed for Slavonia as an incentive destination that represents something new, different on the market and which is adorned with a very rich and authentic offer. Croatian partners, who have already received concrete inquiries for 2022, are also satisfied with the performance at the congress exchange in Barcelona, during which the main advantages of Croatia, as a business tourism destination, could be quality infrastructure, proximity and accessibility, historical heritage, nature and top eno-gastronomy.
The IBTM World congress exchange presents more than 3,000 destinations and providers, who have the opportunity for business meetings with more than 15,000 professionals from the business travel industry. The IBTM Barcelona congress exchange, along with the IMEX Frankfurt exchange, is the most important in Europe and the world.