Over 30,000 pre-scheduled meetings during three-day event
IBTM World Barcelona, the first face-to-face event in the IBTM portfolio in two years, has been hailed a huge success by organisers, closing today (2 December 2021) with over 30,000 pre-scheduled one-to-one business meetings have taken place, and more than 7,000 attendees joining for quality one-to-one business meetings, networking and education in Barcelona.
The meetings satisfaction score reached 4.7 out of 5 during the three-day event with many attendees commenting on the quality of their meetings and their optimism for the future.
Over 1,200 exhibiting companies from 70 countries around the world attended the three-day event, including the CVBs of Germany, Dubai Tourism, Istanbul, Cyprus, Czech Republic, Hungarian, Croatia, and Norway, Atout France, Meet in Ireland, Lithuania, Turespana Convention Bureau (Spain), Hilton, Titanic Hotels, Hyatt, and GL Events. In addition, several new exhibitors attended, such as the Montalbano Group, Manchester City Football Club, Sardinia Convention Bureau, Basquetour, and The Celtic Collection.
Over 1,400 high quality Hosted Buyers were present from 72 countries, and almost half were completely new to the IBTM portfolio, representing more opportunities for exhibitors to do business with new contacts.
Delegates attended from globally renowned agencies, corporations and associations including HelmsBriscoe, HPN Global, First Incentive Travel, HPN Global – World, Follow red Branding Experiences, Oriflame Cosmetics, Saudi Aramco, Citigroup Inc, BBVA France, Knauf, Pfizer, Michelin, General Motors; International Association for the Protection of Intellectual Property (AIPPI), China Electronics Chamber of Commerce, European Society of Cardiology.
Commenting on the close of the event, David Thompson, IBTM World Event Director, said: “For me personally, this has been an incredibly rewarding three days and it has been amazing to see people reconnect after so long apart. For many, this may have been the first event they’ve attended in two years, and it’s fantastic that we were able to play our part in bringing the industry together again.”
“The whole team has worked exceptionally hard to make this event a success in quite challenging circumstances and I’m so proud of what we have achieved as a team. Stepping away from our screens and enjoying some face-to-face interaction, inspirational education sessions and one-to-one business meetings has been wonderful.”
IBTM World Online will take place from 14-15 December 2021 as an enhancement to the in-person event in Barcelona.
Find out more at https//www.ibtmworld.com.