x-change-malaysia-kuala-lumpur
Kuala Lumpur, Photo: Getty

The 2nd edition of X-Change Malaysia themed Recharging Business Travel will take place on 26 January, 2022.


The virtual discourse will feature around 20 influential guests who are industry experts in business tourism. A special keynote address will be presented by the Chief Executive Officer of MyCEB, YBhg Dato’ Sri Abdul Khani Daud.

Malaysia, as one of the leading business travel destinations in Asia is stepping up its communications to attract local and international meetings and events.

The virtual discourse curated by Ab & Artho Tourism Marketing & PR aims to stimulate conversations to engage and share ideas for the return of business travel. The programme presents key topics of interest in the context of business tourism, moderated by Dr. Farizal Razalli, Director of Research & Analystics, Ab & Artho.

Some of the guest panelists include Francis Teo, President of MACEOS; Lau Yin Ming, Group Chief Marketing & Customer Experience Officer, Malaysia Airlines; Amelia Roziman, CEO of Business Events Sarawak; Gregory Gubiani, Chairman of Marriott Business Council Malaysia and GM of The Westin Kuala Lumpur; Angelica Chan, Country Market Manager, Traveloka; Maria Taylor, Head of Commercial, Amadeus, Associate Professor Dr. Mohd Hafiz Mohd Hanafiah, Deputy Dean of Faculty of Hotel and Tourism Management, UiTM; Sanjay Pattis, Chief Executive Officer, Emtrez and Emily Lim, EVP of Holiday Tours (affiliate of CWT).

“We are honoured to welcome these like-minded opinion leaders and experts who share similar objectives to discuss how Malaysia’s business tourism industry reset and moving towards a sustainable world,” says Adlina Borhan, CEO and Co-founder of Ab & Artho.

The virtual programme will begin at 14:00pm Malaysia time (GMT+8) and the topics of discussion will include “Charting the Outlook and Trends (including the business of sports tourism); Orchestrating Business Travels for Malaysia; a special segment “In Focus: Meet in Malaysia and BLeisure”; Rationalising Tech – Transformation of Business Travels for Malaysia and Getting Malaysia Back to International BE Map.

Registration is free and is open to professionals in the business tourism industry (airlines, hotels, destination management companies, meeting planners, conference organisers, event organisers and travel agencies) and corporate companies. Participants will stand a chance to win a 2-night deluxe stay experience with breakfast for 2 persons at The Westin Kuala Lumpur. Winner will be announced during the discourse session on the 26 January 2022.

X-Change Malaysia is a tourism solidarity programme organised by Ab & Artho with the support of tech partner Nazsoft Tech; hotel partner The Westin Kuala Lumpur; Malaysia Convention & Exhibition Bureau (MyCEB), Traveloka, TraxAsia and Emtrez.


 Free Registration

Visit Website: https://xchangemalaysia.abartho.com/