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Photo Credit: BWH Hotel Group Central Europe

Conference Planning Made Faster & Smarter

With its update 2022, the digital MICE Guide of BWH Hotel Group Central Europe holds fresh, tailor-made offers for events in Germany, Austria, Switzerland and Central Europe. New and in the focus of the e-Guide: the uncomplicated and extra fast express inquiry via the BWH MICE Desk, as well as special topic pages and offers for all individual types of events – whether online, offline or both, whether interactive, hybrid or completely digital.

The fresh, digital update 2022 of the BWH MICE Guide facilitates annual planning in the event market, which is still dependent on the covid regulations that apply in different regions. Meeting and event planners still need the highest safety standards, digital tools, and hybrid meeting formats as well as flexible cancellation policies. In its e-guide update 2022, BWH Hotel Group Central Europe has therefore compiled current offers and products as well as a wide selection of event and meeting options in its approximately 200 conference hotels. As an e-magazine, the MICE Guide 2022 offers a detailed overview of selected meeting hotels in Germany, Austria and Switzerland as well as other locations and countries in Central Europe – completely digital. In this year’s update, the online catalogue is again designed to accompany and simplify the planning of meetings and events. Meeting organizers will find information on hybrid events, “green meetings” and an idea guide to innovative event formats on separate topic pages.

“The entire meeting and event market remains characterized by major changes, strong and innovative solutions continue to be required. We have already responded with our offers and are also doing everything we can to provide our customers with optimal and professional meeting facilities that are adapted to current requirements,” says Marina Christensen, Head of Sales at BWH Hotel Group Central Europe GmbH in Eschborn. “And we know that, despite the big digitalization push due to the pandemic, personal exchange and advice are still very important. That’s why our MICE Desk team is always on hand to offer advice and support, now also with the new Express Inquiry and particularly short-term coordination. It is a real added value for our customers that creates trust and provides quick and uncomplicated assistance in planning.”

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Photo Credit: BWH Hotel Group Central Europe

“Faster”: Competent advice and fast coordination via express inquiry

Intensive planning and a lead time for the event inquiry and booking process are the norms. But especially in pandemic situations, speed and flexibility are often required when organizing events. The BWH MICE Desk offers its Express Inquiry, which is also integrated into the e-magazine MICE Guide, for the short-term and uncomplicated inquiry and coordination of meetings and events. If customers start their inquiry via this, they will be called back by a BWH expert within 60 minutes during office hours and will be advised on their specific questions.

“Smarter”: The best event type for every occasion – online, offline or both

Meeting planners must decide – with reference to the current situation and development – whether the planned event should take place with fewer participants on-site, with connected participants hybrid, completely digital or fully streamed. In the digital MICE Guide, there is the topic page “Interactive, hybrid and digital”: There, among other things, the BWH conference hotels with their own streaming studios present themselves, as well as those hotels that already offer the innovative technology of the BWH partner Weframe with Weframe One Boards, and thus make participative, hybrid and digital formats easier. When creative idea gathering, decision-making or even strategic planning are on the agenda, this often works better offline and in direct exchange on site: Whether lecture, open space, bar camp, business slam or thinkathon – meeting planners can find out on the new service page “Event formats” in the BWH MICE Guide, which format and which method are suitable for their onsite meetings.

Clear overview: All capacities and hotels at a glance

All hotel information is presented in the MICE Guide in such a way that customers can quickly and easily see which location is best suited for their event. A capacity overview, which lists all BWH conference hotels according to their respective conference space, provides information on the number of conference rooms, air conditioning, accessibility, car parking spaces as well as distances and connections to the airport, train station or highway. Whether small meetings, co-creative events, hybrid meeting formats or the organization of a multi-site congress: the conference hotels of the BWH Hotel Group offer the right rooms and framework conditions for every need. In addition, the digital MICE Guide contains seasonal offers from selected locations and also, in a monthly rotation, recommends hotels in different regions.

Green Meetings: Sustainable Booking, Travel and Meeting

Referring to mobile sustainability, many BWH Hotel Group meeting hotels already provide charging stations for electric and hybrid cars. In the MICE Guide, these hotels are marked with the number of available e-charging stations as well as distances to other e-charging stations. The event ticket, which BWH Hotel Group offers in cooperation with Deutsche Bahn, allows conference participants to save on travel costs and at the same time arrive at the event location in an environmentally friendly and relaxed manner. To make a meeting even “greener,” customers can also take advantage of BWH’s partnership with B’n’Tree and have a tree planted for three euros per participant in their event at the time of booking, thereby supporting social projects. In the “Green Meetings” chapter, the MICE Guide also presents selected hotels that are operated in a particularly sustainable manner.

Professional advice for all questions

The MICE Desk of BWH Hotel Group Central Europe is always available to provide meeting planners with individual advice. The team advises on possible meeting formats and tailors custom-fit, flexible offers, plans secure roadshows and series events together with customers and makes recommendations for a suitable supporting program on-site. In addition to comprehensive advice, numerous hotels have committed themselves to the joint “We care clean” promise and at the same time summarized additional hygiene measures on the website in order to continue to guarantee safety when travelling and holding meetings.

Visit the Online MICE Guide 2022 here: https://mice.bwhhotelgroup.de/en.

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